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What to Do When Your Facebook Lead Ads Zap Won't Trigger in Zapier

Facebook Lead Ads are an effective way to generate leads for your business, and integrating them with Zapier can streamline the process of managing and nurturing those leads. However, there might be instances when your Facebook Lead Ads Zap doesn't trigger as expected in Zapier. In this blog post, we'll discuss some common issues and troubleshooting tips to help you get your Zap up and running.

Check the Zap setup

The first step in troubleshooting a non-triggering Facebook Lead Ads Zap is to double-check your Zap setup. Ensure that you have selected the correct Facebook account, Lead Ad form, and page. If you have multiple accounts, you might want to switch accounts on Facebook to ensure you're working with the right one. Also, verify that the Zap is turned on and that you have completed all required steps in the setup process.


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Check the Facebook Lead Ads permission settings

One possible reason your Zap isn't triggering could be related to the permission settings for your Facebook Lead Ads. In some cases, permissions might not be granted correctly, or they could have been revoked accidentally. Here's how to check and adjust your Facebook Lead Ads permission settings:

  1. Go to your Facebook Business Manager and click on "Business Settings" in the top-right corner.
  3. On the left sidebar, click on "Leads Access" under the "Data Sources" section.
  5. Select the Facebook Page associated with your Lead Ad and click on "CRMs."
  7. In the list of CRMs, locate Zapier and check if it has access to your leads. If not, click on "Connect CRM" and follow the steps to grant Zapier access to your Facebook Lead Ads.
  9. Additionally, navigate to the "Pages" section in your Business Settings. Locate the Facebook Page associated with your Lead Ad, click on the "Assign Partners" button, and ensure that Zapier has the necessary permissions (such as "View Page performance" and "Manage and access Page conversations in Messenger").

By double-checking your Facebook Lead Ads permission settings and making any necessary adjustments, you can help ensure a smooth connection between Facebook and Zapier, allowing your Zaps to trigger as expected.

Confirm new leads in Facebook Lead Ads

Ensure that new leads are being generated in your Facebook Lead Ads. If no new leads have been collected since the Zap was activated, it won't trigger. Try submitting a test lead through your Facebook Lead Ad form and then check if the Zap triggers.

Check for errors in Zap history

Visit your Zap history in Zapier to check for any errors or issues that might have occurred. If there are errors, the Zap history will provide details about the problem and potential solutions. Follow the recommended steps to fix the issue and test your Zap again.

Refresh your Facebook connection

Occasionally, the connection between Zapier and Facebook may need to be refreshed. To do this, go to your Zap editor and click on the Facebook account connected to your Zap. Select "Reconnect" and follow the prompts to reauthorize the connection. Test your Zap again to see if it triggers correctly.

Reach out to Zapier support

If you've tried all the troubleshooting steps above and your Zap still isn't triggering, consider reaching out to Zapier support for assistance. They can help identify the issue and provide guidance on how to resolve it.


A non-triggering Facebook Lead Ads Zap can be frustrating, but with a bit of troubleshooting and attention to detail, you can often resolve the issue quickly. By following the steps outlined in this blog post, you can ensure a smooth integration between Facebook Lead Ads and Zapier, allowing you to automate your lead management process and focus on growing your business.