Justin Peterson, the founder of BallerFX, emphasizes the need for streamlined graphic design processes in the high-pressure world of live sports. As events unfold, graphic designers often face a dilemma: while some designs may take mere minutes to create and get utilized, others that require extensive effort risk being overlooked.
The workload for in-stadium and in-arena displays is extensive, involving a multitude of elements such as colors, logos, and statistics, leading to a significant number of deliverables.
In an exclusive presentation, Peterson shared insights on how Dataclay's Templater enhances productivity by enabling designers to focus on producing high-quality assets. By connecting the solution to a spreadsheet, the time-consuming aspects of design can be automated. This not only empowers individual creators but also allows templates to be efficiently handed off to marketing teams and other staff for further personalization and rendering.
This session was part of the 2025 SVG GFX Forum, held in New York City on February 20. For more in-depth discussions and presentations on sports video production, SVG PLAY is an available resource for SVG members, offering access to a variety of event content ranging from panels to case studies.